Case Study One
Events Company Going Global
Challenge: The owner of this outside events business (MF) had the opportunity to sell into a large corporate for the first time. An interview had been scheduled for the next week and she asked for us to coach her through the interview process.
Solution: We met with MF and discussed her proposition, the benefit to the client and how her company was ideally placed to provide the work. We underlined the true market value of using her company over another and how to work in overseas markets (one of the criteria for acceptance).
Result: The interview was a success! They asked alot of questions that we covered, the company was accepted on the Preferred Supplier List and work from both the UK and overseas poured in.
Response: "Great work! Great result! Are you free for another meeting? I need to build a bigger team and you're the people to help me." MF